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Submitted by: Raymond Snyder
Small businesses on a budget looking for an effective way to market their company and increase leads and sales should take a closer look at full video marketing. Video marketing will allow you to blend your personality and message into the online experience your customer, prospect or client is going to have, thereby influencing their decisions to do business with you.
Main Benefits
1) Inherent appeal – generally speaking most people want to see something before they are going to read something. Videos can be used to educate your guests about the services or products you have to offer. They can also help put a face to a company, giving a more personal feel to your brand.
2) Emotional triggers – the best marketing campaign is one that connects to the target audience and incites them to take action. If you can put up a video showing how one of your products work, how it is going to solve the problem they are having they are more likely to make a purchase.
3) On demand feature – a customer or client can see the video when they are ready, whenever they want instead of having to read through the text on your site. It doesn’t matter how well written the text is, sometimes it is just easier… quicker to have it read to you. A video allows you to keep the attention of your customer longer.
4) Quick dissemination – a video can disseminated around the internet in the blink of an eye. Making it possible for you to go viral. Someone sees your video, they like it so they refer it to a friend… who can refer it to another friend and so one. They will do the marketing for you.
Getting The Most From Your Full Video Marketing Campaign
One of the least used and most effective marketing strategies is a full video marketing campaign. Of course, this kind of marketing cannot be left to chance, because proper planning will allow you to get your message out into the public realm at the right time to cash in on some really good profits.
When making those plans for this kind of marketing strategy, you the business owner will have to decide where you wish your potential customers to be directed to once they have watched the video. That place is called a landing page in the Internet marketing world. Once you have captured the attention of viewers with intriguing details about what you have to offer, you will then provide them with a link where they can make the choice of whether or not they want to take you up on your offer or not.
By having the right strategy planned out ahead of time any Internet marketer can count on that strategy working 5 to 10 times harder than one that has received little planning at all. That adds up to far more profit to add to your bottom line. Here is a list of just a few of the sites where you can upload videos to get the attention of potential customers.
1) Google Video
2) BrightCove
3) PhotoBucket
4) YouTube
5) DailyMotion
6) iFilm
7) Break
8) Blip.tv
9) GrindTV
10) Metacafe
Those are just 10 of the sites you can visit in order to get your video marketing set up and going. Once you have mastered this type of marketing, you will also be able to locate other sites that will allow you to do the very same thing. Video marketing is one of the newest ways to market any business, but it is not the only method that should be invested in when it comes to getting the most out of your efforts.
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